Yanase has been writing Anpanman since 1968. The television series called Soreike! Anpanman (それいけ!アンパンマン, Go! Anpanman?) has been on the air in Japan since 1988.
As of September 26, 2006, Anpanman's books have collectively sold over 50 million copies in Japan.[1]
In 2005, according to research by Bandai, Anpanman is the most popular fictional character from age 0 to 12 years in Japan.[2] He particularly appeals to the younger end of that age group. Heavily merchandised, the Anpanman characters appear on virtually every imaginable children's product, from clothes to video games to toys to snack foods.
Yanase became inspired by the idea of Anpanman while struggling to survive as a soldier in World War II. He many times became faced with the prospect of starvation which made him dream about eating a bean-jam filled pastry called Anpan.
